Tips for a Successful Website

A good website is vital for every business. The following should be put into consideration when designing your website:

1. Do research

Proper research is what distinct a successful website from one that is not doing so well. Research should be done so as to find the best business strategy and appropriate niche. It is important for you to have a unique selling proposition of a unique product or service that is in high demand. For you to profit you must have much more than just an okay look or cool sales strategies.

2. Research on your competition

It is always advisable to know who your competitors are. Use your business strategy to find out who your internet competitors are. Also use this to determine what barriers you can put in place to curb competition. This is a great way of preventing others to duplicate any secret methods and expertise you might be having. Start by first designing the basic parts of your website. Then write down the main purposes you want it to serve. These could be driving traffic, leads development, building credibility, higher sales, more and better customers or even longer visits. It is at this point that you should also come up with you unique selling proposition and elevator pitch. This is also the part where you should write an in depth description of the site using keywords derived from the title and description. Make sure to get all these right.

3. Go for a top design company

If you want the best website you must seek the services of a reputable design company. Go for one that has specialized in web maintenance and web business consulting. Make sure that such a firm has been in operation for the last 5 years. By all means avoid any WYSIWYG and content manager software systems. They are notorious for causing damage to any well maintained and clean coded website. You can use a site generator only for drafting the design and maybe getting started with propagation. You can use a site builder such as CMS or WYSIWG on a separate blog. This is only if you have other important things to say and extra time on your hands.

4. Go over your goals once again

Go over tour goals, web strategies and business strategy with the web design consulting firm. Reviewing your goals at an earlier stage will save you lots of cash and make your website more competitive. Consider the suggestions made by the consulting firm you have hired. They will probably tell you how to cut down costs with PPC advertising and how to use other strategies to target, screen and draw many prospects. Write down all your overview and intent and the budget required by each project. It is advisable to budget at least $3000 every year for a revamp and promotions. Promotions play a vital role in every business. Once your business starts doing great you will see that the $3000 dollars is nothing. A web business will not pick up if a serious promotion is lacking. Include features such as shopping carts and membership databases for this to be effective.

5. Decide on what advertising route to take

Ask yourself whether your website will depend mainly on paid adverts or organic rankings. Other options would be joining Google groups, find sites that will allow your site’s inbound links and quality directories. After an in-depth discussion with the web consulting firm regarding your budget and main strategies, you can have your goals finalized and outlined. At this stage your content should also be reviewed to match the purpose and keyword of the site. A lot of emphasis has to be put on SEO phrases and keywords if you want traffic.

Start with the website goals and the needs of your target audience. Outline the headings and subheadings. Now compare your outlines with those of your competitors. Are yours more appealing to the target customers? Remember headlines should always be used as baits. Incorporate the benefits in the subheadings.

Sketching of the actual site should commence once you have come up with logo and overall theme. You can use word or Publisher to create the headlines, make a concise description of the site and focus on the landing pages. Bear in mind that you cannot be able to copy paste a word document directly into the website.

6. Follow the basic principles of advertising.

The look of a website is important but not as important as following the basic principles of advertising. Educate yourself more on these and ensure that your website fulfills all the mentioned requirements. Your website should communicate who you are, what your main audience is and how your business will be of benefit to them. Show your target group the benefits, expected feelings and features. Make sure to put longer articles and explanations on a separate page.

7. Credibility is important

A successful web design business runs on credibility. Emphasize on it. Find a way to offer loyalties, guarantees, business verifications and membership in a reputable firm such as BBB. Incorporate testimonials to on your site as well as samples of the products.

8. Free samples

If possible, give away free samples of your products or services. This should be done in such a way that the customers will be able to try them fast and easily. Prospects should not be sent to other sites.

9. Clear and simple navigation

Navigation around your site should be clear, standardized and simple. The menu should be easy to understand. Avoid having too many pull downs and big “Order Now” or “Buy Now” signs. The information buttons should be clearly displayed. Other buying alternatives should be offered as a way of building interest.

10. Avoid flashy images

Too many images and much flash should be avoided at all costs. These have a tendency of slowing down the page load and are often a distraction from the main features. To make matters worse one cannot be able to read them using search engine spiders. Settle for fewer images and those that are don’t require much flash and you will be good to go.

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